Wrigley through the years

Wrigley has provided consumers with fun, innovative, high-quality products for more than 100 years. In the past two decades, this innovation has evolved and expanded into the oral healthcare arena as Wrigley has led programs and conducted outreach to strengthen the relationship between the patient and professional.

  1. William Wrigley JrWilliam Wrigley Jr. arrives in Chicago to work at his father’s soap (later baking powder) manufacturing business and offers chewing gum as a premium for purchases. He then began marketing gum under his own name

  2. Wrigley Fellowship established at Northwestern University Dental School

  3. Wrigley launched the Orbit®, Extra® and, Freedent® sugarfree brands around the world.

  4. First Wrigley Oral Healthcare program launched in Germany

  5. Wrigley establishes partnership with FDI World Dental Federation

  6. Wrigley launched an oral health promotion program in the UK called Wrigley Oral Healthcare in Action

  7. Orbit Drops launched with pH curve on pack in the EU

  8. Wrigley Science Institute
    The Wrigley Science Institute (WSI) is founded. WSI is the first organization of its kind committed to advancing and sharing scientific research that explores the benefits of chewing gum

  9. Australia introduced the Eat Drink Chew™campaign, paving the way to bring years of oral care research to life for consumers in a fun and meaningful way.

  10. ADA Seal of ApprovalOrbit®, Extra® and Eclipse® are the first chewing gums to earn the American Dental Association Seal of Acceptance

  11. Orbit® is the first and only chewing gum to earn the Indian Dental Association Seal of Acceptance

  12. The European Food Safety Authority (EFSA) approved claims that sugarfree chewing gum can help neutralize plaque acids, remineralize tooth enamel and reduce/improve dry mouth

  13. The European Food Safety Authority (EFSA) approved additional claims which noted a relationship between two of the oral care benefits of chewing sugarfree gum – the neutralization of plaque acids and the reduced demineralization of tooth enamel – as being risk factors in the development of caries