The Wrigley Oral Healthcare Program (WOHP) partners with dental professionals worldwide, helping them improve their patients’ oral health through one additional simple and enjoyable step in their daily routine: chewing sugar-free gum after eating and drinking on-the-go.
WOHP is one example of how we make a difference to people and the planet through performance, and how we incorporate our principles based approach to business into all that we do.
A global health economic report suggests that chewing one additional piece of sugar-free gum a day, as part of a complete oral hygiene routine, could lead to significant savings in dental care costs worldwide.
FDI World Dental Federation launches World Oral Health Day. Wrigley is a proud supporter of this day of action.
The European Commission approves claims to validate the oral care benefits of sugar-free gum.
Orbit®, Extra® and Eclipse® were the first sugar-free gums to receive the American Dental Association’s Seal of Acceptance for helping to fight cavities, strengthen teeth and reduce harmful plaque acids.
FDI World Dental Federation recognizes the oral care benefits of chewing sugar-free gum, and launches a new partnership with Wrigley.
The Wrigley Oral Healthcare Program launches in Germany and now operates in more than 20 countries around the world.
Wrigley pursues clinical research to further investigate the role of saliva, plaque pH and remineralization.
Wrigley launches Orbit®, our first sugar-free chewing gum.
The first published clinical study demonstrates the benefits of sugar-free gum, proving it helps stimulate saliva production which washes away - or neutralizes - harmful plaque acids.
Fluoride toothpastes started to receive approval from the American Dental Association.
The first modern day toothbrush is launched.
Research begins into the oral care benefits of chewing gum. Wrigley offers a Fellowship at Northwestern University Dental School.
Young entrepreneur, William Wrigley Jr., offered stores free chewing gum as an incentive to stock his baking soda. When the gum proved more popular, he made a smart switch!